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Sam and Grace, at ages 13 and 16, still find ways to annoy one another. In fact, I am pretty sure that they both get their kicks this way. As parents, we assume that this kind of teasing and picking-on is spontaneous either because our kids are lashing out or they don’t know what to do with their idle time. I have discovered this is not so. My kids are very intentional about annoying one another, and I think the score between them, for the time being at least, is tied.

I always associated being intentional with adult behavior and making decisions that were well-thought out and logical. I chose to buy my home 30 minutes from the office so I would have a definite separation between work and home. I chose where my children go to school so that each would have their unique needs provided for. However, what I did not plan for was that in the 25 years I have lived in my house, no less than 5 new traffic lights would be put up on the only direct route from home to office. Nor did I count on the fact that my daughter would grow up to believe anything and everything could be negotiated, including a last minute change in her school. As they say, “The best-laid plans of mice and men often go awry.”

In today’s market, we need to be intentional with our business and with whom we do business. It is not that hard to get a cheaper price, at least once, from any broker on any given day. If price is the only factor that determines who you place business with, then I hope you have fun running around looking for ‘the daily deal’, because I can guarantee you that today it might be Tuscano and tomorrow it might be the guy down the street. However, if we could take price off the table, what would influence your choice in a broker? Nod your head if you agree that Tuscano gives you great service, the people here are easy to work with, and the technology we provide makes your life easier and better. We both know that relationship trumps price everyday. I would like to be intentional about being relational.

I am going to be downright intentional in saying Tuscano’s liquor liability programs are about as good as you can get. Monoline or package, entertainment or not, local bar or downtown nightclub, we have markets to place your business and to get you the coverage your client really needs. When I first started out in underwriting, there was exactly one company writing this line and they maxed out their limits at $50K. Today we write liquor, and if you want, we’ll add an umbrella to go with it. Even better, you can rest assured our underwriters will go out of their way to provide the best value for your client – we are that intentional. There is a lot of change going on out in the market, so now is a good time to call us not only for liquor liability, but for any of your Restaurant, Bar, Tavern, or Nightclub business.

Being intentional in business is more than just having a plan. It means having a vision of what the future will look like when your plan takes hold. Jinny used to say that my job was to throw the balls into the air and her job was to keep them there, but the truth is, I was always the better juggler! Fortunately, I am surrounded by a great group of people who make implementing the plan look easy; they are just exceptional at what they do. So be intentional and the next time a Tuscano employee goes out of their way to take care of you, be sure to give them a ‘Whale Done’.

We intentionally work hard for you.